I’m sure you’re well aware of storytelling in marketing by now. These days, you have to do more than tell people about the features of your offer.
And if you’re confused about why your offer isn’t selling, it might be storytelling’s fault. She made marketing interesting.
Storytelling is becoming more popular among marketers and copywriters, but creative (copy)writers like me have always done it. (Hi there!)
Let’s bring it back a bit, shall we?
A copywriter is someone who writes words (aka copy) with the end goal of getting a reader to take a specific action.
This is called persuasive copywriting, conversion copywriting, or direct response copywriting because it’s intention is to illicit a response.
A creative copywriter has the same goal: getting a reader to take action. However, this kind of person is often a creative writer first. That means we’re artists at heart.
Think about someone you know who’s creative. They’re often passionate and charismatic because the love they pour into their art is always felt.
So, let’s talk about the three ways in which our taste for written artistry is a benefit to you.
If you’re a fan of selling your offers and want to integrate the best technique (re: storytelling) for delivering your brand’s message, developing rich connections with your audience, and, of course, selling your offer, then a creative copywriter is your best asset.
We are natural storytellers who are inherently strategic and highly ethical in our craft.
Thinking about working with a Creative Copywriter? Click to learn more about my services.
I offer on-brand, creative copywriting and brand messaging guides for wildcard entrepreneurs who are tired of the one-size-fits-all approach to copy.
I can’t wait to craft some signature copy together!
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